Hi I'm Parinaz 👋
UX/UI | Product Designer
I specialize in turning complex workflows into clear, scalable experiences that teams can confidently build and users can understand.
UX/UI DESIGN
Improving Chat Organization and History Management in ChatGPT
A redesigned system to organize, retrieve, and reuse what matters.
UX/UI DESIGN
Reducing Time to Value by redesigning onboarding flow
Transforming a frustrating internal tool into a guided, error-friendly experience that empowers operations teams to onboard new clients efficiently and without losing progress.
UX/UI DESIGN
Reducing Operational Overhead Through a Self-Service Portal for Sellers and Participants
A self-service platform that empowers sellers and participants to independently manage offers and invoices, eliminating manual back-and-forth with the operations team.
UX/UI DESIGN
Improving AT&T Dashboard ease of use based on the continuous feedback findings from users
My favorite tools 🛠️
These are the tools
I use everyday
Figma
UX/UI Design & Prototyping
Figma Make
AI-Powered Design Generation & Iteration
Lucid Chart
User flows, service blueprints & system maps
Lucid Park
Workshop facilitation & cross-functional ideation
Loom
Design Walkthroughs & Async Stakeholder reviews
Microsoft Loop
Cross-functional collaboration & shared workspaces
Claude
Data analysis, UX writing & stakeholder comms
ChatGPT
Research synthesis, competitive analysis & copy
UX Pilot
AI wireframing, screen flows & UI generation from requirements
Ways of working 💡
Research
User interviews • Surveys • Usability testing • Competitive analysis • Heuristic evaluation • Card sorting • Persona creation
Prototyping
Sketching • Storyboarding • Wireframing • Rapid prototyping • Flow exploration
Design & Workflow Tools
Figma • FigJam • Zeplin • Miro • Lucidchart • Notion • Jira • Confluence
Collaboration
Cross-functional collaboration • Storytelling • Feedback literacy • Conflict resolution • Stakeholder alignment • Design advocacy
AI Experiments 🧪
I'm learning what AI can do for UX, one small experiment at a time
Hi, I'm Parinaz, 👋
I am an AI-literate UX/UI designer with a programming background and 6+ years of experience across fintech, telecom, and education (with most of my work in fintech). I’m happiest working on complex, high-stakes systems and turning them into experiences that feel clear, calm, and easy to follow.
My strength is workflow thinking: I take messy processes, edge cases, and constraints, then shape them into simple, scalable patterns people can understand, and teams can build with confidence. I also use AI thoughtfully to speed up the right parts of the process- like synthesis, exploration and early drafts- while keeping key decisions grounded in human judgment and real user needs.
When I’m not designing, I’m usually learning something new, and keeping balance through meditation, yoga, writing, embroidery, and music. Those are the little rituals that reset my energy and help me show up with more creativity and enthusiasm.
